THE HERITAGE

In 1986, a celebrated Japanese actress became concerned about her stressed skin. Depleted from hours spent in heavy makeup each day, her skin lacked the fresh glow she craved. Inspired by her need and the deeply rooted skincare traditions of her country, she began work on a line of pure and healthy skincare designed to deliver radiant skin on and off-screen. Soon she extended the benefits of skincare into a color cosmetics line and our iconic, red-tubed Moisture Foundation was born.

THE PHILOSOPHY

At the heart of Koh Gen Do is the belief that everything you apply on your skin should nurture its radiant vitality. Whether you’re using one of our cleansers or cult-favorite powders, every Koh Gen Do elixir nourishes and enhances the luminosity of your complexion. Our products enrich the skin’s natural healing abilities, leaving your complexion soft, firm, smooth and flourishing. Backed by cutting edge Japanese skincare technology and healing plant-based ingredients, our gentle formulations feed and repair skin for a fresh, dewy complexion that glows even without a single drop of makeup. Learn more